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SEO Manchester Services - - The Most Relevant SEO Factors

The Most Relevant SEO Manchester Factors – SEO Services in Manchester

What is Search Engine Optimisation or SEO and why is Search Engine Optimisation (SEO) important for your business? Should you do it by yourself or hire a dedicated agency for the job? We, Dynamics Digital – a top-rated SEO agency in Manchester, UK – put together a comprehensive guide about the major components involved in Search Engine Optimisation to help you through the process of creating a great SEO strategy.

Understanding The Google Search Engine Algorithm

With more than 80% of the global share of online searches, Google is the #1 authority when it comes to search engines. This does not come from nowhere: the company has been working very hard since its creation to make sure they deliver the best online searching services for the final user. It has also been around for a very long time and is one of the oldest and most popular search engines used across the world.

Google is also one of the biggest companies in the world and it invests heavily on personnel and hires the best staff to help in the war against spam. See Google only wants to deliver the best results to its visitors and doesn’t want to search low trash pages.

SEO Manchester Digital Marketing Agency

Google’s algorithm has been through a series of updates over the years to guarantee the delivery of high-quality, authority content to the final user. The Panda updates, for example, focused on prioritising high quality content and on removing spam pages by deleting them from the organic search results. It’s aim was also not to deliver duplicate content. On the same lines, the Penguin updates crawled websites for spammy backlinks and removed a series of websites which rankings were based on black hat SEO techniques. This included websites that were deliberately trying to game the Google algorithm by purchasing links or participating in link farms. A series of parallel updates – including the Hummingbird and the Pigeon releases, as well as the so famous mobile-friendly update – focused on identifying websites with valuable content, a flexible HTML structure, and split-second loading speeds. User experience is incredibly important to Google and that is why its main aim is to deliver the results to its visitors.

Conversion Rate Optimisation

Although visitor experience is part of Conversion Rate Optimisation (CRO) it is a separate topic but important when it comes to SEO. You can use CRO tricks to increase the conversion rate on your website so you are converting a high number of sales with the same number of visitors.

Sales funnels are also important in showing where visitors drop of at your website. In Google Analytics you can see where people drop off through a funnel, the highest exit pages and pages with the highest bounce rates can all be improved.

Tips to Increase Conversion Rate Optimisation

Monitor Objectives

This can be a sale, someone completing a form or someone opting into an email list. The list of goals are endless but if you want to be successful at CRO you need to make sure you can account for your goals. This way you can track the progress as you make changes on your website. This is also known as split testing and someone we at Dynamics Digital offer.

Add Genuine User Reviews

Adding genuine reviews to your website is a strong social factor and a positive way to boost your SEO rankings. Companies such as TrustPilot are genuine companies and only allow genuine reviews to show. Incorporating this onto your website shows you are serious about your business and take your reputation seriously.
SEO Guest Reviews

Perform Qualitative and Quantitative Research

Qualitative data relies on things like user reviews, emailing customers for feedback on website experience, purchase process, things they would like improved etc. Using and understanding these techniques helps a lot in your Google rankings.

Quantative data uses real research like Google analytics and measuring the exit rate, highest bouncing pages etc and then formulating a strategy to combat these pages.

Traffic Hacks

Website Load Time

Website load time is extremely important. Slower websites have fewer checkouts and well as a number of lower viewed pages on the website. This is because visitors expect fast loading websites. They literally want the information delivered to them in an instant. You can increase website speed by choosing a fast server, optimising image and minifying html and css.
website speed optimisation

Incorporating Videos

Videos are an interesting way to increase engagement times. You can have a fun animated video of your website or you might want to go for something more corporate. Either way videos do get a higher engagement than just images.

Stay Consistent With Your Strategy

You don’t know what has worked until you have tried it and been consistent with it. You should treat your strategy exactly the same. You have spent, time, effort and money on optimising, building a maintaining a website. You should be consistent in your work across the marketing campaign.

Google Local Listings

Finally, Google started to put more value in local business when users googled for something in a specific region. This allowed smaller companies to show up in the first page of the algorithm, favoring the close connection between local users and stores. This was important for local businesses or businesses that were within a certain town, city or area.

Examples of userful local business listings could be a church or a community centre. We could think of examples of local queries such as “SEO Manchester” or “Manchester SEO Services”. Google’s update now displays a list of SEO businesses actually located in Manchester instead of simply showing a list of websites which rank well for “SEO Services” queries.

Google Local Listings
Google local is now more important than ever since small companies can setup a page without a website and add a website later on. You can customise your Google local listing and add imagery and video to liven it up. There are also ways to optimise your local business page to get it to the top of Google.

The Google algorithm has become extremely sophisticated over the years and Google keeps buying companies that have impressive results based on Google test data and are able to deliver the best results to the users. As the years have progressed Google now uses a new method to determine the authority of websites. This is called E-A-T. We as SEO agencies in Manchester have seen the effects of these updates and we will cover some of them below.

Tips on Ranking for Google Local Business

Ranking on Google Local Listings involves optimising your website. The normal layout of a page is paid results, followed by local listings and then followed by organic listings.

Local search results are displayed within Google Local maps and usually include a location within an area. There is a higher chance of ranking for local search results just because the competition for local is lower. The visitors searching for local usually have an intent to buy.

Local search results are displayed within Google Local maps and usually include a location within an area. There is a higher chance of ranking for local search results just because the competition for local is lower. The visitors searching for local usually have an intent to buy.

Here are some tips that you can do to rank your website higher in Google Local Listings. This will be a huge benefit if your business is a local business and could possibly help to increase your rankings.

Use Keywords Customers Are Searching For

In a Google Local Search you want to keywords that your customers are searching for. You can use the Google Keyword Planner for this as it will give you an idea of what people are typing in and the different keywords you can target. Once you have picked the keywords you want to target you should include these within your listings naturally. Make sure to add them in the title tag and meta descriptions.

Claim and Optimise Google My Business Page

You need to claim and optimise your Google My Business page. GMB is a free listing and shows up for businesses in organic and local search results. This will help since if people are searching for your business since there is a higher chance you will show up. Here are some tips you can do.

Include Keywords in Descriptions

You should use the keywords you found from Google Search Planner and include them in your product description. This will not only help in letting Google know the keywords you are targeting but will also increase click through rates.

Choose Category Carefully

Make sure to choose the relevant search category since these are incredibly important when it comes to placing your website. For example if you are a plumber it won’t make sense to choose a food category and you lower your chances of being seen.

Respond To Reviews

You should respond to reviews whether they are good or bad. A personal touch makes your business look more realistic and encourages people to work with you since you are personalised.
Respond to Reviews

Optimise Your Business Website

You want to make sure that your website is optimised for Google Search. If you are not sure how to do this you can hire a SEO Manchester agency to help do this for you. You should focus on the small parts such as title tags, meta descriptions launching a blog etc. These will all help in improving the authority of your website.

Have a Mobile Optimised Website

Having a mobile optimised website is now more important than ever. More people use their mobile phones when it comes to online searches and you want to make sure you are providing good experience on a mobile phone.
Mobile Friendly Optimisation


Citations are important when it comes to ranking your Google Local website. Here are some ways you can get citations.

Ask for Reviews from Customers

Submit Press Releases

Use Linkedin for Business

Use Blogs on Your Website
SEO Optimisation

On-Page Manchester SEO Agency Services

With that in mind, any great SEO strategy includes two major components: on-page and off-page SEO techniques. The former relates to the structure of your website and of your pages, as well as to performance indicators such as page speed and responsive design amongst a huge number of other factors. The latter, on the other hand, focuses on how your website is positioned in the online community. This includes backlinks or what we would refer to as “votes”. The highest the number of “votes” including link velocity, popularity of website links and also the authority of the website are all important when it comes to backlink building.
SEO Backlinks

On-page SEO is important as you can create a page such that it follows SEO guidelines from Google and there is a higher chance of you ranking for the keyword you are aiming for instead of not optimising a page and having very little chance of ranking.

There are over 600 different Google factors that can affect a website. Some easy hacks to improve your on page optimisation are below. This is not a comprehensive list and Dynamics Digital goes into more detail in SEO audit reports.

Keywords Placement in Title Tag

You want to have your keywords to the beginning of your title tag. This will have more of an impact than including towards the end of the title tag.

Use of Keywords in Header Texts

Having keywords in your header tags on your page helps in indicating to Google the keywords you are focusing on. These should be natural and you should not overuse.

Keywords in Img Alt Tags

An image altribute tag is used for visitors that may have impaired vision and use a text speaking program. The image altribute tag helps to indicate what the image is about. Using keywords in image alt tags has been shown to be a positive SEO ranking factor.

Sufficient Use of Keywords

Google wants to see a lot of informative content. You should therefore spend time on creating good content of some length. Short articles do not get as high of a placement as a long and informative article that includes a lot of information and is written by an expert in the field.

Google has released documents of what these are but there are too many to list on this page. These are called the Google Quality Guidelines We have included the most important and if need be we will continue to update this guide. Dynamics Digital as a SEO company in Manchester understands the art of combining these techniques together to get the best results. We have cover the most important ones in this article.

Include Your Keywords in the Beginning of Your Page Title

By including relevant keywords in the beginning of your main title (between
h1 tags), you are immediately showing to your user and to search engines what your article is about.

Use Heading Tags to Divide the Content into Structured Sections

Dividing your content makes the reading process easier for the user and it provides a well-organized structure for search engines to crawl and index your page.

Include Different Types of Media and their Respective HTML Attributes

Users prefer to see different types of media – images, videos, infographics, among others – instead of just text. Google and other search engines know that and they reward pages which present an immersive content experience for the user.

Reduce the Page Loading Speed

A fast website is a must. Visitors wont hang around for long on your website if it loads slow. Invest in good hosting and if your website is based on WordPress then you can use a dedicated WordPress hosting provider so the server is optimised to run WordPress websites.

Competitor Research

When you go up against competitors in organic search results you want to be sure that you have carried out the relevant research. You can do this yourself or get a SEO Manchester agency to do this. You need to check different things such as how well optimised the competitor page is, how much authority your competitors have compared to you and is it realistic for you to be up against them.

You can add the root domains into a program such as Ahrefs or Majestic or Moz and see how powerful the domains are compared to your website. This is a great way to compare how long it would possible take to rank for the chosen keywords and also to let you know if you are up against some very high authority websites.

Write Relevant, High-Quality Content

While there are numerous on-page SEO factors to keep an eye on, content is by far the most important ranking factor. Your visitors do not open your website to see boring, shallow, unimpressive chunks of information squeezed together for the purpose of better organic rankings in Search Engines. They come for relevant, rich content, and Search Engines like Google work day and night to create smarter algorithms that rank high-quality pages on top.
You can have a blog or news area on your website. You should aim to update this regularly and you can write around the top or you can write articles based on keywords. You will need to do this your or outsource to a SEO agency Manchester that specialises in these services.

Create SEO-Friendly URLs and Use Inbound and Outbound Links

Going back to the example of the search “SEO Manchester” or “SEO Companies in Manchester”: the URLs of our pages must contain such keywords, preferably at the beginning of the address. Here are two examples:
Presenting your URL in such a way will make the indexing process easier and more intuitive, ultimately resulting in a better user experience.

Off-Page SEO Services

Off-page SEO services focus on building an online network between your site and other domains that consider your content relevant. In order to do so, you must focus on the following aspects of online marketing.

Build Links to Your Website

Building links to your website is a task that demands expertise and patience when reaching out to potential partners. A higher amount of links pointing out to your website mean higher authority and better organic rankings. An advice is to look for links from websites related to your industry.
If you provide SEO services, you might want to reach out to online marketing agencies or web development companies to get some links pointing to your website.
SEO Process Manchester

Tackle Your Customers in Different Online Platforms

Search Engines are not the only way to be found online. Your company must focus on creating a strong online brand and a harmonic online identity across different online platforms – such as social networks, forums, review websites, and so on. SEO companies in Manchester, for example, can look out for local partners who are willing to share content and help developing the brand of the agency. Being active in social networks such as Facebook, Instagram, Twitter, LinkedIn, among other platforms, is essential to grow your business.
Website SEO Process Development

Bring Potential Leads Back with Email Marketing

Email marketing is a great strategy to bring back visitors that were once interested in your product or service. By running regular email outreach campaigns, you will make sure the leads you acquired in the past will remain active and eventually become real customers.

SEO Companies in Manchester: Where to Find Them

If you are looking for a top-rated SEO agency in Manchester, UK, you came to the right place. Incognito Digital brings together the best specialists in every single aspect of Search Engine Optimization, and the services of our company are always delivered following the latest best practices in the industry.

We Offer a Full Range of Digital Marketing Services!

Get in Touch With Us Today For a Custom Quote!

SEO Agency in Manchester – What Does an SEO Company Do?

Are you looking for ways to grow your website traffic? Do you want to increase your organic ranking and appear in Google’s first page? Then you came to the right place. Dynamics Digital is an SEO Company based in Manchester which provides thorough Search Engine Optimisation services to help you boost your number of visitors and your conversion rates. In this article, we provide an overview of what an SEO Agency does and what are the key benefits of hiring one instead of doing the job in-house.

Why Do You Need to Hire an SEO Agency?

The SEO related tasks and techniques are very demanding, and you could easily fill up your days with them. This is why SEO Agencies exist: to help you increase your online traffic without requiring much of your time. By outsourcing the job, you will not only enjoy much more free time to dedicate to other relevant tasks in managing your website but also obtain a higher ROI than if the task was implemented internally.

SEO Businesses Integrate the Different Areas of Web Design and Web Development

Search Engine Optimisation is an umbrella term for a wide range of on-page and off-page activities that aim to increase the number of active visitors on your website. Therefore, the requirements for effectively implementing SEO strategies are fairly vast and can only be met by dedicating a considerable amount of time for studying and integrating different subjects related to web design and web development.
Website Design and Development

SEO Companies Accumulate Knowledge from Previous Projects

SEO Agencies work with multiple websites in multiple industries. As a consequence, the process of accumulating SEO knowledge and expertise happens much faster in an agency dedicated to Search Engine Optimization than in in-house teams.

By studying the best practices across all industries present on the web, Dyanmics Digital has developed a solid understanding of which techniques are best suited for promoting your website. Our SEO Agency in Manchester brings together the best of both online and offline worlds in order to ensure effective SEO campaigns for your pages.

SEO Agencies Provide a Fresh Pair of Eyes to Analyze and Optimise Your Website

Have you ever asked a friend to have a look at your university or high school assignments before handling them in? People naturally do that because they know a different pair of eyes provides valuable advice on how to improve the quality of their work. When you develop and run a website, you might overlook several important SEO aspects, so having a specialised SEO company looking at your website structure and content is the best way to obtain relevant insights on how to improve your pages.

Technical Search Engine Optimisation: The Complicated Side of SEO

SEO goes much further than simply putting relevant keywords in between Heading tags, inserting a meta description tag in each page, and building a solid internal linking structure. These tasks are important, yes, but any serious SEO Agency knows that it should focus on many other aspects of a website.

HTML Tags and CSS Properties

While it is fairly easy to edit the HTML of your page’s content, there are more relevant components that should be taken into account when optimizing your website for search engines. Here are a few examples of HTML meta tags that should be implemented throughout your website

● Meta Content Type tag;
● Meta Viewport tag;
● Meta Title tag;
● Meta Description tag.

While some of the tags talk about the content of the page, others are essential for ensuring a responsive website.

In addition to the HTML structure of your pages, responsiveness is better achieved with a proper CSS styling. The famous media queries in CSS allow you to implement different designs (size and distribution of page elements) based on the size of the screen showing the content.

XML and JSON Structured Data

Structured data stands for any type of data that is organized following a specific framework for the presentation of the information. Have a look at this example: when you search for “Google”, a card is presented on the right side and shows structured information about the Company.
If you are a restaurant website, for example, you could benefit from structured data by formatting your recipes accordingly and enjoying the highlighted positions in Google’s search results.
When we talk about SEO and structured data, we are mostly talking about the implementation of the framework provided by (although there are others, this is the most famous one). The markup languages (XML, JSON, etc.) are highly technical and require a considerable amount of knowledge in order to be properly implemented. This is where SEO agencies come in: we use our knowledge and our previous experience to develop these structures following the best practices currently in the market.

Site Crawling

Duplicate content, broken links, metadata inconsistencies, redirect problems. These are just a few examples of harmful issues that can quickly kill the organic ranking of your pages. Crawling a website, however, can be quite difficult if you don’t have a good understanding of how it works. SEO companies have the technical knowledge required to carry thorough website crawlings and collect all the relevant information to improve your pages.

SEO Companies in Manchester: Choosing the Right One

The benefits of hiring an SEO Agency discussed here are just an introduction to the topic, and there are many more advantages of outsourcing this kind of service. There are, however, a few things to pay attention to. When looking for an SEO Agency in Manchester, make sure you hire one with a considerable amount of market experience and a wide, reliable variety of SEO services. Avoid those companies which offer immediate sensible results: they probably use many black hat SEO techniques that will inevitably result in your website being punished by search engines.
SEO Range of Services
Dyanmics Digital, an SEO Company based in Manchester, UK, delivers one of the best services you can find in the market. We are concerned not only with your organic rankings but also with the healthy growth of your website. Want to know how we can work together to sensibly increase the number of visitors on your pages? Contact us today!


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Affordable SEO Services Packages

Understand business goals and objectives. We then develop a strategy where you can measure the ROI.
Strategy is important and part of any successful campaign. We make sure that you follow the right strategy.
We use the latest technologies. We specialise in websites built on WordPress.
We install Google Analytics on all websites so we can keep an eye on how your website traffic is behaving.
Client retention
Years of experience
Satisfied clients

Happy Clients About Us

We have seen great results on our SEO campaign.
We have seen great results since using Dynamics Digital in our SEO campaign. Sales have increased by around 30%.
Dynamics Digital have managed to get us to the top of Google for our keyword. We have seen around 2-3 new calls everyday since this happened.
We started using Dynamics Digital a while ago and have seen great results. We will continue to use them in our SEO campaigns.