Content is important when it comes to SEO and especially if you want your website to be viewed as an authority in your niche. You may have read some guides about content is king and that you should publish a lot of content if you want any chance of ranking for your keywords. Whilst there […]
Google E-A-T stands for Expertise, Authority and Trustworthiness. This is a core algorithm change that Google introduced and it is used to determine a website ranking score. E-A-T was introduced to` stop people gaming the system and to add a solid way of determining which websites should be ranked. The Google algorithm places a lot […]
Increasing conversion rates is a key part of growing a business. You have spent time, money and resources in getting visitors to your website, you should now focus on ensuring that the maximum number of visitors convert whether that is signup up to a newsletter or converting into a paying customer. Conversation rate optimisation is […]
Featured snippets are often shown in the Google SERPs, they are a useful inclusion and often provide good user experience. They are usually a small snippet of text maybe a couple of sentences to a paragraph in length and are usually taken from a page that is in the top 10 results of Google. The […]
SEO is an ever-changing game, there are many websites that crop up daily and there are also websites that no longer cease to exist. It is a competitive field and many websites often compete for the same search terms. The Google algorithm changes daily with many tweaks and then big changes to the algorithm done […]
Social media provides a great platform in helping businesses to grow and build brands online. As times passes and more brands jump online the competition increases. It can be difficult to make your brand stand out when there are so many companies on social media all promoting a similar product or service. Most people on […]
Link building is probably the most critical component when it comes to a SEO campaign. You cannot expect to rank for keywords without having high quality backlinks. The number of backlinks you need to have is dependent on the keywords you are targeting. Some keywords are more competitive that others. There is no tool that […]
If you own an online business or eCommerce store then getting high keyword rankings and traffic to your business is critical to how successful your business can become. There are plenty of methods to increase traffic or rankings to your website but the majority of them require a lot of manpower or have an expense […]
404 pages are pages that are non-existent on your website. We cover what they are and what the best practices for 404 pages are. When a user navigates to a page that no longer exists they are usually shown a 404 error page. 404 pages can crop up on any site and there are many […]
Link building is a critical part of SEO. If you know anything about SEO then you will have come across the term link building at some point. Below are 10 link building myths that we address. If You Create Good Content People Will Link Many people believe that if you create high quality content then […]
