Social media provides a great platform in helping businesses to grow and build brands online. As times passes and more brands jump online the competition increases. It can be difficult to make your brand stand out when there are so many companies on social media all promoting a similar product or service.
Most people on social media browse just to see what is on offer. The attention span is short, and they are not really looking to buy a product or service. Therefore, you need captivating content so you can catch the attention of users and invite them to your product or service.
Find Your Target Audience
If you are new on social media or looking to revamp old campaigns or content the starting point you need to begin at is to know who your customers are. The age, demographic and interests of your customers are all things that can help when creating a social media campaign.
The more information you must work with, the more likely it is that your campaign will be a success. There are plenty of targeting options available on social media and you can only really take advantage of them if you have enough relevant information about your customers.
If you know which social media platform your customers use often then you can set ad targeting options on those platforms.
Posts with pictures are now the norm on social media and don’t capture social media users as they did before. To get around this you need to do something different and posting interactive content is a great way to do this.
Interactive content can be anything such as asking questions, running polls, surveys, infographics or short tutorial videos. Social media platforms now have a lot of tools for interactive content. These features are free and are proven to be effective with big brands using them.
Humanise Your Brand
Behaviour on social media is constantly evolving and changing. Brands need to keep up to date with behaviours and patterns if they want to stay ahead of the curve. It is important to be a human on social media so you can engage with your audience.
When users see that you are a company with a human persona they tend to engage more with your brand. You should create content that shares personal behind the scenes footage, or you can do live streaming as it encourages 2-way conversations with your audience.
Social Media Contests
Running promotions through contests such as giveaways, raffles or discounts is a great way to get people drawn to your page. If you are relatively new, then you can leverage the power of influencers to get more traction.
Running social media contests is a great way to increase your subscribers. People like getting things for free and not only will it help to increase the number of subscribers, but it will most likely increase engagement.
Using call to actions can encourage visitors to convert into paying customers. It is an important part of any ad or campaign.
CTA increase the effectiveness of posts. Most social media platforms will allow you to insert a CTA. Call to actions do work and you should incorporate them into your social media campaign.
Social media is now a crowded platform and you need to do something unique to capture target audience. We would recommend thinking of some techniques that can make your brand viral. Social media influencers can help a lot in doing this.