Increasing conversion rates is a key part of growing a business. You have spent time, money and resources in getting visitors to your website, you should now focus on ensuring that the maximum number of visitors convert whether that is signup up to a newsletter or converting into a paying customer.
Conversation rate optimisation is about making changes on your website that will result in a higher number of converting customers. The number of visitors on your website remains the same but you have made improvements on your website that increase user experience and as a result more people convert.
When you are beginning to figure out the reason for low conversions you should start by assessing your website. It would also be a good idea to look at competitor websites if you think they are getting more conversions.
Since conversion rates are down to user experience and the look and feel of a website, we have included some tips that we think will be helpful when it comes to increasing conversions.
Fast Loading Speed
Loading speed on a website is a key factor when it comes to converting visitors. A slow page speed can cause unnecessary delays and cause your visitors to navigate from your website. To determine if your website has a low page speed you should look at Google Speed Insights and see what recommendations it comes back with for your website.
Some quick fixes are to optimise the images on your website. This is usually the easiest and fastest way to increase load speed and most of the time it is possible to optimise the images on your website. You may need to install a plugin or use a server-side script to do this. If you are unsure you should consult your developer.
Call to Actions
You should make sure that the call to actions on your website stand out more. This can be done using colour and placement of call to action buttons but something that is equally as relevant is the text that is used on your call to actions. You should carry out A/B testing to determine what call to actions work best.
You should make sure that your website is easy to navigate and has a clean structure. If you use categories make sure that you do not use too many sub categories or if you do use sub categories that you use enough but not too many to make it easy to navigate but at the same time you are able to provide visitors with the information they are looking for easily.
For ecommerce websites this is a must. There have been studies that show that a one-page checkout can increase conversions as well as decrease the exit rate percentage on the checkout page. You can also make other changes to the checkout page, as an example you can include an address autocomplete feature which will be useful and make it easier for your visitors. The idea is to make it as simple and easy as possible for your visitors to use your website. This will then increase your conversions.
Making Landing Pages More Visually Appealing
If your landing pages have too many elements or confusing information, then you can be sure that visitors will exit your website. You should also make sure that the content you have on your landing pages is likely to answer the visitors query.
If your landing page is confusing and does not do a good job at answering visitors query, then it is unlikely that you will be able to convert these visitors.
When looking at conversion rates you should focus on the overall user experience of your website, colours and layout of pages on your website and features that you can implement that are likely to increase the number of visitors that convert on your website.
We have created the brief guide to help guide you through the entire process, conversion rate optimisation CRO is a fascinating subject and there is much that can be done on every website. If you want to speak to a specialist then get in touch with us today!