Google E-A-T stands for Expertise, Authority and Trustworthiness. This is a core algorithm change that Google introduced and it is used to determine a website ranking score. E-A-T was introduced to` stop people gaming the system and to add a solid way of determining which websites should be ranked.
The Google algorithm places a lot of emphasis on having high quality content. Low quality or spam content that is written just to game the system for traffic will not rank highly and Google can penalise websites for doing so.
You should aim to write content that is user focused, of a high quality and will provide value.
Understanding Google E-A-T and how to increase your score will only move you one step forward as you then need to focus on the implementation. E-A-T is a theoretical framework and understanding E-A-T will help you to get your content better to rank.
Below are some steps you can take to improve your E-A-T score:
- Every page on the website must be useful – You need to ensure that all pages on the website are useful in that they have high quality content that answers the visitors query.
- Reviews – Make sure to have reviews for your business on authoritative websites such as Yelp.
- Have content written by experts – You should make sure all the content on your website is written by an expert. They should be able to include references and links to relevant sources.
- Get a company Wikipedia page -In order to get a high E-A-T score you should have a reputation as a trustworthy source. Wikipedia is a great way to build a trustworthy reputation for your website.
Increasing your E-A-T score can be a challenge and is something you should focus on for the long term. It is not a quick fix solution and Google quality guidelines are there to provide guidance rather than advice on how to game the Google algorithm.