Content is important when it comes to SEO and especially if you want your website to be viewed as an authority in your niche. You may have read some guides about content is king and that you should publish a lot of content if you want any chance of ranking for your keywords.
Whilst there is some truth to this it is not the whole truth. You see the quality of content that you publish is important and the number of posts and frequency is also important but if the content isn’t optimised and the blog posts do not have descriptive keyword rich titles then you are unlikely to rank.
When you begin to write an article or blog post one of the first things that you need to consider is the keyword that you are targeting. Keyword research is important and is usually critical when you are wanting to target high search volume keywords.
The reason that keyword research is important is because if you are targeting a keyword that has high search volume or a high difficulty rating then it is unlikely that you will ever rank for this keyword especially if your focus is on content alone.
SEO has become more difficult over the years and it is extremely hard to game the Google algorithm compared to what you were able to do a few years ago. Google has introduced new algorithms and it now has a focus on E-A-T score which is more of a holistic approach rather than focusing on one method alone.
Content is part of on-page optimisation, and you are failing to consider anything off-site which is extremely important when it comes to ranking a website. Off-site in our opinion carries a higher weighting than on-site. It is pretty much impossible to rank for any competitive keyword without focusing on backlinks.
So, what do you need to consider when you are trying to rank for a keyword? Below are some tips we have compiled
Optimising for on-page plays a huge part in ranking for a keyword. Google loves content and it want to deliver high quality content to its visitors. This means that the content you upload to the website should be detailed, of a high quality and be of a decent word count. You can’t really expect to rank in the top positions using content that is a couple of paragraphs. You need to create detailed pieces of content.
Page titles and meta descriptions are also important and a known SEO ranking factor. Title tags should follow best practices and include your keyword. Meta descriptions should be written in a way to encourage a high CTR in the SERPs.
You can’t really have a website without it being optimised for mobile. Mobile optimisation is a SEO ranking factor and the fact that most people now browse the internet on their mobile phones means that this is something you should focus on. Google also crawls the mobile version of a website first so this shows how much of a factor it is.
You may already be aware of the fact but if you aren’t then we are letting you know that backlinks are a major ranking factor. Natural backlinks are key when it comes to ranking your website for any competitive keyword. If your website does not have any backlinks then Google will see it as an untrusted website and won’t show it to users.
We have covered how important content is when it comes to rankings. Content is important but as SEO is evolving you need to take a more holistic approach when it comes getting your website to rank high in Google.