Link building and link building tools are an important part of any SEO strategy. Dynamics Digital go through some of the strategies and link building tools that are available to you and how these are used to drive relevant traffic to your website. We also cover Conversion Rate Optimisation (CRO) in other posts on our website.
Link Building Tools and How They Are Used For Your Business
Search engine optimisation is a complex and difficult job. It is similar to that of a stock analyst. Indicators and tools are used to try to figure out how to increase search engine rankings but nothing is guaranteed. In this way it can become frustrating because you can do everything that Google recommends but still no increase in search engine rankings.
Link building tools can be a great way to streamline this process and help you succeed in your online marketing venture.
Link Building Tools For SEO
As with any professional SEO agency we are aware that off site link building is an incredibly important part of rankings in Google. The Google algorithms have become more advanced over time and they are able to detect when someone is trying to game the system. Google recommends content and backlinks and for link building backlinks are pretty much the most important thing when it comes to increasing rankings in Google.
Link building can be difficult as its important to get links from websites that are in the same niche and also websites that are seen to be trusted by Google. You also need a lot of links from different domains if you want to stand a chance of ranking for your chosen keywords. This is where it becomes difficult as reaching out to webmasters for link building is not only time consuming but usually has a low level of success in your campaign. Building links on a scale can be difficult. In general you want to get backlinks from authorative websites and you also want to get a range of different types of backlinks.
Link building along with quality content is a great way to step up your game. If you update your website regularly and do link building at the same time then the chances are very high that you will begin to rank for keywords in your niche.
Another key aspect when it comes to link building is negative SEO. You may not have heard of negative SEO but it is when competitors use links from spammy and unwanted websites and with a range of anchor text that is all geared towards causing your website to drop in Google serps. This is all done with the purpose of damaging your website reputation. It is important to keep a regular check on your backlinks so that you can make sure that you aren’t a victim of negative SEO.
Keeping an eye on your backlinks is easy when you know how. There are tools such as Moz Open Site Explorer which is a paid option or you can use the Google Search Console which will show you inbound links to your website. Once you have viewed the links you can then begin to create a disavow file if necessary.
When you start a link building tools campaign you want to target links that are low risk but are also white hat. You will find that this is a difficult thing to accomplish. It is very difficult and time consuming to build these links on a scale. One method of acquiring such links is broken link building. This is a method where you find websites that have broken links and then reach out to them presenting them with the opportunity of linking to your website.
There are a huge number of tools available when it comes to link building tools and we will cover some of the main ones below.
Link Prospector – Link Prospector is a great tool, you need to supply a list of keywords and Link Prospector will then find opportunities of potential websites that you can partner up with. There is a user friendly interface and a 30 day money back guarantee however you can expect to spend some time in picking out links and websites that you can partner up with.
Ahrefs – Ahrefs is a great tool when researching your competitor backlinks. It makes finding websites that have linked to your competitors very easy. Once you have downloaded the list of backlinks you can then outreach to these websites and ask for backlink opportunities.
GroupHigh – GroupHigh is an effective link building tool, it will find influential blogs for you and has a database of around 15 million blogs for you to choose from. The fees can be quite high so this is designed for the agency or serious SEO professionals.
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