SEO Link Building UK is an important part of any Search Engine Optimisation strategy. There are plenty of link building services for you to choose from and it can be difficult in deciding what you want to go for. With so many options you may think to yourself what the best strategy and types on links you need for your business. That is where Dynamics Digital come in. We have been doing SEO for over eight years and have worked on hundreds of websites. Our SEO consultants have worked in some of the biggest SEO companies in the UK so we know what works.
SEO Link Building – What Is The Correct Strategy
SEO link building is a critical tool when you want to increase your online search presence. Indeed if you are to stand a chance of ranking online for any decent key phrases then you will need to do link building services UK. Most people are aware that they need to increase their online presence any most people that have an online business will know what backlinks are. The difficulty is in knowing what type of backlinks and how many you need to be successful in your online campaign.
You may have started building links to your website only to find that nothing is happening and your rankings for your keywords have not increased or have appeared in results so low that there is unlikely to be any clicks to your website. This is normal and you cannot expect to get in the top 3 of Google for your keywords with just a few links otherwise everyone would have a successful online business. Backlinks are incredibly important however it is not the only thing that is needed for online success. Creating the wrong types of backlinks can have a negative impact to your campaign and you may find that Google will penalise your website. When in doubt you should always consult an expert.
In the past the most important part of a campaign was creating backlinks and this was successful up until a point. The techniques that worked in the past do not work as well now and you need to constantly adapt to Google algorithm if you want to be successful. Black hat techniques such as link farms and private link networks do not work as well now. In fact most of the time you will end up suffering a penalty from Google for participating in these activities.
The most important part when it comes to SEO now is quality over quantity. You need to get links from reputable websites and websites with authority if you want to rank highly. High quality and authoritative content is also an important part of SEO. You can’t expect to rank highly without having content that is engaging and useful to visitors on your website. You want your visitors to keep returning to your website due to the quality of content that you are producing. This is a sure fire method of staying in Googles good books.
SEO Link Building – Growing Your Online Business The Correct Way
There are billions of searches performed on Google.co.uk every single day and most of the searches are performed as a one off. This means that the majority of key phrases will not be repeated. As there are so many searches performed online it would be crazy not to do everything within your power to capture a share of these visitors. At Dynamics Digital we understand what it takes to rank in Google and it isn’t easy and it isn’t fast. We have tested numerous methods and theories when it comes to how to rank in Google and we can say that the majority of methods do not work. If you are going down the white hat method then it can take a long time before you start ranking and results will not come quickly.
There are a huge number of types of backlinks that can be built to your website. The links are diverse and can come from several different platforms as well as types of links. When you are taking part in a SEO campaign you need to be aware that you need a diverse range of links in order to make your backlink profile look natural and also to rank in Google. Once you start getting visitors to your website you can begin to focus on Conversion Rate Optimisation (CRO). This means that you get a higher number of visitors converting.
At Dynamics Digital we focus only on white hat SEO as this has proven to be a long term solution and Google will not penalise for participating in white hat SEO. We always start by adding content to your website whether this is on a blog or on landing pages. We then perform a SEO audit which will take into account a huge number of factors on your website and pushes us closer into knowing what we need to optimise to get your website ranking higher.
The information that we get from the audit is used to tweak your campaign month on month and we perform a website crawl each month to make sure that everything is on track. The data that we get back helps us to determine the direction that we will be going in moving forward.
There are several types of backlinks and some of these are guest posts, blog comments, article directories, web 2.0 profiles etc. Most of these backlink methods are blackhat and we would not recommend using them since there is a risk that your website can be penalised. We don’t want this to happen so rather than risk it we stay safe and don’t participate in these methods. We do however work on your social media profile to try and build a brand presence and we submit content to authoritative websites with the goal of increasing rankings.
We have given a brief overview of link building and what it involves. It is however much more complicated than what we have discussed here and there is a lot more that goes into a real campaign. If you want to discuss your current backlink profile and what our SEO consultant would recommend for you moving forward then get in touch with Dynamics Digital today. We can put together a custom package for you.
Our team of professional SEO experts is the perfect partner for a successful business partnership.